Elementary Agency
Elementary Insurance Agency had a desire to launch a campaign to capitalize on individuals facing renewals in their insurance policies. They wanted to do something different to make sure their emails, postcards, and brochures (etc) weren't seen as junk mail and stood apart from their competition.
After brainstorming, we decided to use "Elementary" as a link to the famous quote attributed to Sherlock Holmes to create a graphic, stylized ad which can be formatted for multiple print or digital sources as well as being a story that can be built upon.